Sarah and Michelle founded The Con.cept in 2016 out of a mutual desire to tell stories and build community.
With a deep love for fashion, music, design and wellness, they constantly find ways to merge their passions and partner with brands that fit The Con.cept ethos and aesthetic.
Driven by the need to tell stories from a diverse and female-led perspective - Michelle and Sarah hand pick their teams to reflect the vibrant world we live in. They take pride in creating an environment for creative partnership and collaboration and are never surprised when these ties turn into family.
The end result reveals itself in timeless, inspired visuals that connect and engage with a wide audience; New York City and beyond.
